Kit sales in Master Liga: launch your season kit and set the price

In real football, a new kit launch is an event. Fans wait for it, compare it to last year's, complain about the price and buy it anyway. Now that happens in Master Liga too: your club's kit sells, and the revenue goes straight into your cash.

This post explains how kit sales work, what makes fans buy more and how other manager games handle the club shirt.

How kit sales work

After every match your club plays, home or away, in the league or in a cup, the fans buy kits. How many depends on four things:

1. Fanbase size. More fans, more shirts.
2. Fan mood. Happy fans buy more. Angry fans barely buy at all.
3. Hype for the kit. A new kit gets fans excited, a repeated one doesn't.
4. Price. Below the fair price it sells a little more. Above it, it sells less, and if it's far too expensive it doesn't sell at all.

Revenue is the number of shirts sold times the price. Everything shows up in the Kit sales panel on the club screen: hype, shirts sold, season revenue and balance, the forecast for the next match and the history of past seasons.

The season launch

With Premium, you launch one new kit per season. You launch it in the kit editor, which has 15 shirt patterns, free colors and goalkeeper kits for home and away, and it's the only way to change your club's kits.

• The launch window is open during the first rounds of the league. The panel shows how many rounds are left.
• Hype starts high at launch and drops a little after every match until it levels off. That's why launching early pays more: the club rides the peak for more matches.
• The production batch is paid up front, and its cost grows with your fanbase. Your cash has to cover the batch, or the launch doesn't go through.
• Fans like something new. Launching a new kit improves their mood.
• The launch makes the news in the feed, with a card you can share.
• Once launched, the kit is locked until next season. Pick the design carefully.

Launched after the window?

You can still launch, but it's a late launch: fans get less excited for the whole season and their mood rises less. On the other hand, the batch is smaller and costs less.

Repeating the design disappoints

If you launch the same design as last season, there's no new batch to produce, but the shirt sells as a repeated kit: fans buy little and are disappointed. The same happens if the window closes with no launch: the club keeps selling the old design, and the fans complain. Only the outfield kits count; changing just the goalkeeper kit doesn't make the design new.

The fair price

Just like with tickets, fans have an idea of what a fair price for the shirt is, and the panel shows that range. It depends on the club's division and the fans' mood. Stadium size doesn't count: a shirt sells far beyond the stands.

• Cheaper than fair: sells a little more, but each shirt earns less.
• Pricier than fair: sells less, and the pricier, the worse.
• Far too expensive: besides selling little, it annoys the fans, at launch or when you raise the price later.

With Premium, you can change the price at any time during the season, just like the ticket price.

And without Premium?

The club sells the standard kit: a plain shirt with a fixed, low price that doesn't excite the fans. The revenue is smaller, but it comes in every match, with no production cost and no risk of annoying anyone. Computer-controlled clubs sell their own kit at the fair price.

How to get the most out of your kit

1. Launch inside the window. The hype peak is worth more when it lasts more matches.
2. Design something new. Repeating saves the batch, but sells little and annoys the fans.
3. Check your cash first. The batch is paid at launch, so save money at the end of the previous season.
4. Stay close to the fair price. A little below sells more; far above sells little and hurts the mood.
5. Look after your fans. They're the buyers: winning, pricing tickets right and not selling your stars helps ticket revenue and kit sales at the same time. The post on how to make money in Master Liga covers the club's other income.

How other manager games handle the club shirt

Football Manager

In Football Manager, merchandise sales show up as an income line in the club finances, and they grow with the club's reputation and with big-name signings. But the manager has no say in them: you don't launch a kit, don't set the price and don't choose when to sell. It's income that happens on its own, on the club's commercial side.

Hattrick

In Hattrick, club income comes from home match attendance, sponsors, fan club membership fees, prize money and player sales. There are no kit sales. Fan mood weighs heavily on ticket income, an idea similar to Master Liga's, but it has no effect on a kit.

Real football

At real clubs, the new kit is launched at the start of the season, when demand is highest, and a large share of the money from each shirt goes to the kit supplier, which pays the club for the deal. UEFA's reports combine the supply deal and sales into a single kit and merchandise revenue line. In Master Liga, the club makes and sells its own shirt: it pays for the batch and keeps every sale.

Summary

For a fuller comparison, see free online football manager games.

Frequently asked questions

When does the club get the kit money?

After every match the club plays, home or away, in the league or in a cup. The revenue goes straight into the cash.

Do I need Premium to sell kits?

No. Without Premium, the club sells the standard kit at a fixed, low price. With Premium, you launch a new kit every season, set the price and the fans get more excited.

What happens if I launch the kit after the window?

A late launch still works, but fans get less excited for the whole season and their mood rises less. The production batch is smaller and costs less.

Can I repeat last season's kit?

You can, with no batch cost, but it sells as a repeated kit: fans buy little and are disappointed.

What is the right price for the kit?

Close to the fair price shown in the panel. It depends on the division and the fans' mood. A little below sells more; far above sells little and annoys the fans.

Summary: key takeaways

1. The kit sells after every match, and the revenue goes into your cash.
2. Sales depend on fanbase size and mood, hype and price.
3. With Premium, launch a new kit every season, inside the window of the first rounds.
4. The batch is paid at launch; repeating the design costs no batch, but disappoints the fans.
5. Stay close to the fair price: far too expensive sells little and annoys the fans.
6. Without Premium, the club sells the standard kit, cheaper and with no hype.

The full rules are in How to play. Don't have a club yet? Create yours for free and get your fans buying.